The concept behind Indigo is rooted in the study of "The Blue Zones"; regions where people are known to live longer and healthier lives. Places such as Okinawa, Sardinia, Ikaria, Nicoya, and Loma Linda have been extensively researched for their shared lifestyle patterns, including plant-focused nutrition, daily rituals, strong social bonds, and a balanced approach to stress and time.
What connects these countries is not a single habit or ingredient, but a consistent way of living. Food is simple and natural, routines are intentional, and wellbeing is viewed as a long-term practice rather than a short-term objective. Longevity, in this context, emerges from alignment between daily habits, environment, and purpose.
Indigo was created as a modern interpretation of this philosophy. Inspired by the symbolism of the color blue, which represents calm, depth, and balance, the brand reflects values observed in Blue Zone cultures such as simplicity, consistency, and mindfulness. Each element of Indigo is designed to support everyday rituals that feel natural and sustainable.
Rather than replicating tradition, Indigo translates these global insights into a contemporary wellness approach that respects science, values intention, and prioritizes balance. It is built on the belief that lasting wellbeing is shaped by small, conscious choices repeated over time.
Indigo reflects the mindset of the Blue Zone countries, not as a location, but as a way of living.
